Image, Form and Formlessness
I remember walking along the base of the Tetons’ and seeing the rays of the setting sun striking a giant cloud formation in front of me. I stopped dead in my tracks as the beauty of the sight filled my being and for a brief moment I was breathless. The giant cloud looked like an anvil.
There was something strange and wondrous about the juxtaposition between the fluffiness of the cloud itself and the heavy-mass-related anvil form of its shape. Several other people stopped and gazed up at the cloud. Some of us took photos, some just stared up silently, and others conversed about the sight they were sharing. For a few moments, we were a community of beings joining together in a shared mystical moment of beauty and grace. Then the shifting light of the sun, the currents of the wind, and the movement of the clouds began to transform the anvil-cloud back into just another cloud. The shared state of grace dissipated as well, and we all returned to our separate paths.
As I walked away and looked around me, I couldn’t help but wonder about the permanence and impermanence of any image or form…and I felt as though I had briefly touched the edge of formlessness. Deep gratitude and wonder filled me as I pondered the seemingly random string of simple everyday events and choices that brought me to this moment.
*Image: Anvil Cloud by MAK
What is Love?
A Mystical Passover eBook Release
A MYSTICAL PASSOVER: A TRANSFORMATIONAL PASSOVER HAGGADAH
NOW AVAILABLE IN PRINTABLE AND READ-ONLY EBOOK EDITIONS
A Mystical Passover: A Transformational Passover Haggadah offers a powerful psycho-spiritual approach to the Passover experience and includes individual and group psycho-spiritual exercises to help transform the holiday into a deeply mystical and magical experience for young and old alike. This unique Passover haggadah incorporates all three levels of Judaic interpretation (Biblical, Talmudic, and Kabbalistic) and integrates perspectives and practices from all the current Judaic movements (Orthodox, Conservative, Reconstructionist, Reform, and Renewal).
FREE ONLINE PREVIEW
TESTIMONIALS:
"Thank you for your magnificent work. Our Passover was not only Mystical, it was magical."
"I received the Mystical Passover today. Thank you very much. It is so in line with my way of thinking. God bless you."
OFFERED IN FOUR EBOOK (PDF) EDITIONS:
- $10.00 – Read-Only eBook Edition for Digital Viewing Only.
- $22.00 – Personal eBook Edition for In-Home Personal and Small Family Use (Printable/up to 4 copies*).
- $40.00 – Family eBook Edition for In-Home Personal and Large Family Use (Printable/up to 8 copies*).
- $90.00 – Congregational eBook Edition for Public/Non-Commercial Printing Use (Printable/up to 18 copies*).
*Additional permissions to print available for purchase for all printable editions at $5.00 per copy.
PRODUCT DETAILS:
Author: Mark Allan Kaplan, Ph.D.
Contributor: Maja Apolonia Rode
Format: eBook (PDF), 8.5 x 11
Pages: 60 pages
Language: English/Hebrew
Item Number: OGPUB-AMPE
ISBN-13: 978-0-9797980-5-4
ISBN-10: 0-9797980-5-1
AVAILABLE FOR PURCHASE AT: http://www.markallankaplan.com/publications/mysticalpassover.htm
The 1-2-3 of Healthcare
I am one of the many faces of the recent and current healthcare and financial crisis. It all began when I became ill after having lost my health insurance. I ended up going into major debt paying for my own care, which led to financial ruin and near-homeless. I experienced first-hand the profound tetra-enmeshed nature of the healthcare and financial crisis in our country…feeling and perceiving loss, isolation, and pain on the physical, emotional, communal, and systemic levels of experience. During this whole process I felt a strange kind of connection between the inner and the outer as my own personal health and financial crisis appeared to be reflected in the greater culture and society. I could not help but feel that this was all part of a tetra-evolutionary process. On the individual level, besides my outer physical healing work throughout all this, I have also been attempting to process this whole experience on the using various inner Integral Life Practices, including Shadow work to uncover my own personal Shadow patterns that contributed to this situation. Concurrent with this individual inner-outer work, I have also been attempting to reflect on the collective and social dimensions of my experience by exploring the current healthcare debate from an Integral perspective, using various Integral lenses.
Looking at the issue from Integral Theory’s Big Three of I-We-It or 1st-2nd-3rd Person dimension-perspectives, it seems to me that within the boiling healthcare debate-soup there are 1st Person (1p), 2nd Person (2p), and 3rd Person (3p) competing healthcare reform approaches:
- Individual-Freedom-oriented (1p) free-market “private” healthcare approaches;
- Social-Systemic-oriented (3p) government-run “public” healthcare approaches; and
- Collective-Community-oriented (2p) co-operative/non-profit “semi-public/private” healthcare approaches.
The private (1p) approaches appear to be most heavily associated with the conservative and mythic value meme (vMeme) political camps; The semi-public/private (2p) approaches associated with the centrist and rational vMeme political camps; and public (3p) approaches associated with the progressive and pluralistic vMeme political camps. In between these centers-of-gravity there appears to be varying degrees of attempted integration from those who are on the borders (between mythic/rational and rational/pluralistic vMemes).
Within this debate there also appears to be a fundamental question of whether healthcare is an “inalienable right” or “a privilege.” I believe this question is rooted in the central duality of our country’s doctrines which attempt to include equal measures of individual freedoms and certain socially-protected “inalienable” equal rights. Many of the 1p or private approaches to healthcare appear to champion freedom (individual and market) while forsaking some level of equality (degree of healthcare depends on economic class) and inalienable rights (degree of health is often directly related to an individual’s capacity to pursue the inalienable rights of Life, Liberty, and Happiness). Alternatively, many of the 3p or public healthcare approaches appear to sacrifice some degree of freedom (individual and market) in exchange for healthcare equality and inalienable rights, and most of the 2p or semi-public/private approaches seem to sacrifice some degree of both freedom and equality.
Then we have the issues of cost and quality. The private (1p) healthcare approaches tend to cost more for the individual person or group directly and cost less in taxation, while offering a relatively high degree of quality for those who can afford it and often a poor degree of quality for those who cannot afford it. The public (3p) approaches appear to cost the individual or group less in direct costs and more in taxation, while offering a more moderate degree of quality to a greater and more equal population. The semi-public/private (2p) approaches generally seem to offer a moderate degree of both cost and quality.
I believe this type of public/private/semi- (1p-2p-3p) tension can also be observed in our approaches to education. While our system is far from perfect, we seem to have achieved some degree of integration between the three perspectives by simultaneously offering public (3p) education, private (1p) education, and semi- public/private (2p) education (charter schools, home-schooling, etc). I think education is a good correlation to healthcare because both education and health affect an individual’s ability to pursue the inalienable rights of Life, Liberty, and Happiness.
In light of our country’s dual aspiration of individual freedom and socially-protected inalienable equal rights, I believe that a 100% private or a 100% public healthcare system is untenable and fundamentally incongruent with the aspirations and doctrines of our republic. While the nuts and bolts of our education system still needs a lot of work, I believe the 3-tiered structure that has evolved is inherently natural to our country’s ideals and current vMeme structures. Using this model, here is one possible scenario for an Integral “Big Three” approach to healthcare reform…
Basic Healthcare System Design:
- Public Healthcare: Expansion of Medicaid and Medicare into a full-blown public healthcare system for those who cannot afford private care.
- Private Healthcare: Strike a healthy balance of regulation and freedom for the Private Healthcare system (i.e.: Stronger patient rights; allow competition across state-lines; insurance pooling system; and balanced tort-reform).
- Semi-Public/Private Healthcare: Regulatory support and incentives for Cooperative, Charter, and Non-Profit healthcare groups.
Obviously within this kind of three-tiered (1p-2p-3p) system there are a lot of complicated details that would have to be worked out, but I do believe a more Integral approach, like the basic template of the above three perspectives and the inherent dual aspirations of our system, can help a great deal. For example, with this awareness in mind, it seems to me that the notion of requiring all citizens to buy health insurance may go against the individual freedoms doctrines of our country. Interestingly, it seems that with the above proposed three-tier healthcare system, this requirement would be unnecessary, since the public system would be a free system for those who cannot afford private or semi-private/public healthcare.
So here it is…my own personal attempt to jump into the healthcare debate. I toss these words into the healthcare tetra-evolutionary soup with my prayers for vertical transformation for myself, for those in similar and worse situations, and for the greater system in which we live and co-create and co-evolve…
*Originally published at Integral Life
Some Nice Moments at the 2010 Oscars
While this year’s Oscar Ceremony was as long as always and had many misfires in terms of style and substance, I was touched by several great and small moments and flourishes throughout the ceremony, including:
- Kathryn Bigelow becoming the first woman to receive the Best Director Academy Award;
- Geoffrey Fletcher becoming the first African-American writer to receive an Academy Award;
- Mo'Nique becoming the fifth African-American actress to win an Academy Award;
- Sandra Bullock transcending previous constructs to win the Best Actress Academy Award;
- The heart-felt and heart-warming honoring of each of the actors and actresses competing for the top Awards by their peers;
- The Hurt Locker, a small independent film with masterful execution in all creative and technical areas, winning the Best Picture Academy Award;
- And a gentle and gracious atmosphere that seemed to pervade the whole event.
The Integral-Convergence Age
If the co-evolutionary dance between the Pluralistic worldview movement in the LL cultural holon and the Information Age in the LR social holon is evolving to the next level, that of an Integral worldview movement in the LL cultural holon, the question arises: What is the equivalent Socio-Techno-Economic Age in the LR social holon?
There are many indicators that suggest that this next age is already unfolding, as information technologies and networks evolve into convergent technologies, networks, and systems. Terminologies like convergence media appliances, virtual reality, immersive environments, avatars, embedded technologies, and augmented realities are swirling around in the information soup. Entertainment streams across multiple delivery platforms into our theaters, homes, cars, computer screens, phones, gaming consoles, and even through digital walls in the architectural and social spaces around us. The movie Avatar immerses us in its world through immersive IMAX 3D technology telling us a story about becoming technologically immersed in another body and reality. Gamers take on virtual personas and play each other in living rooms and on cell phones across the globe. On other technology fronts, human and natural realities are converging as well, from genetic modification to hybrid and nanotechnologies. We ride around in hybrid vehicles, eat genetically modified foods, wear nanotech clothing, attend virtual concerts, purchase goods and services in a virtual economy, and communicate with each other through phones that are also computers, radios, televisions, and global positioning devices.
One of the first observers of the convergence trend in media technologies was MIT political scientist Ithiel de Sola Pool who noted an emerging media convergence process that he called the “convergence of modes” in which the lines between media platforms are blurred and “the one-to-one relationship between a medium and its use” is eroded (Pool, 1983, p.23).
American media scholar Henry Jenkins extended this work through his observations of a co-evolutionary trend between convergence media socio-techno-economic forces (LR) and what he calls convergence culture (LL), noting that “convergence does not occur through media appliances, however sophisticated they become. Convergence occurs within the brains of the individual consumers and through their social interactions with others” (Jenkins, 2008, p.3). This new convergence culture is made up of individuals and social networks that engage with and integrate dispersed media content into meaningful wholes. Jenkins notes that this co-evolving techno-cultural movement appears to be ushering in an “…era of media convergence, collective intelligence, and participatory culture” (Jenkins, 2008, p.170).
Another hallmark of this Convergence Age is the increased capacity for embodied “perspective-taking.” Whereas the Information Age gave us a multitude of information and information sources, the Convergence Age portends to offer us the capacity to take on a multitude of perceptions and worldviews, one of the essential qualities of the Integral perspective.
Both Pool and Jenkins note that the capacity to navigate this rapidly evolving and convergent environment is incredibly complex and challenging. If this trend is indeed the co-evolutionary movement in an Integral-Convergence Age, then the Integral worldview would be the most appropriate level of consciousness for fully comprehending and mastering this unfolding era.
One of the coming major tipping points in the emergence of this Convergence Age will most likely be the widespread disbursement of high speed and high bandwidth communication networks advanced enough to fully handle immersive, embedded, and virtual realties. While this technology already exists, its widespread dispersion is dependent on various political and financial constraints…so this tipping point in the technological and communication domains can occur very soon or take many years to actually reach its evolutionary moment. Google’s recent announcement of their intention to bring this type of widespread and advanced networking technology to the world is an indicator that there is indeed movement toward this particular tipping point.
Wilber notes that as we evolve up the evolutionary ladder, greater depth and span also brings greater challenges and potential dangers (Wilber, 2003). This new Convergence Age also ushers in the potential threat of nano-viruses, genetic mutation, the erosion of direct human contact social structures, and many other new challenges.
Many of these threats come from the potential misuse of these higher technologies by individuals and cultures operating at a lower worldview. History is full of horrific examples of this mismatch between consciousness and technology, from the holocaust to the potential for nuclear terrorism. The complex and often push and pull co-evolution of consciousness and technology is interestingly reflected in the film Avatar, which appears to be a convergence technology movie with a Pluralistic worldview center-of-gravity, telling a story about the use and abuse of convergence technologies by a dysfunctional mythic-rational human culture against an idyllic (Pre/Trans) magic-mythic alien culture.
As with all evolutionary movements, there is great challenge and also great potential. As one nanotechnology futurist website proclaims… “We are approaching an evolutionary event horizon, where the organic and the synthetic, the virtual and the ‘real’, are merging together into an operational ecology, an existence morphology for which there is no precedent in the history of which we are currently aware” (http://www.historianofthefuture.com/).
REFERENCES
Henry Jenkins (2008). Convergence Culture: Where Old and New Media Collide. New York: NYU Press.
Ithiel de Sola Pool (1983). Technologies of Freedom: On Free Speech in an Electronic Age. Cambridge, Mass.: Harvard University Press.
Ken Wilber (2003). Volume 2 of the Kosmos Trilogy: Excerpts A, B, C, D, and G. Available at: http://wilber.shambhala.com/html/books/kosmos/index.cfm/
*Originally published at Integral Life
Integral Cinema Presentation

Integral Cinema Project lead researcher Mark Allan Kaplan, Ph.D. has been selected to present preliminary research findings and theories on the the application of Integral Theory to cinematic media theory and practice at the 2010 Integral Theory Conference.
The Integral Theory Conference 2010. July 29 through August 1, 2010. Pleasant Hill, California.
Holons
"A new perspective on whole-part relationships is taking shape around the concept of the holon - a term coined by Arthur Koestler to designate that which is simultaneously a whole in its own right and a part of a larger whole. An atom is a whole in itself. When it is also part of a molecule it becomes a holon, or a whole-part. The molecule that is also part of a cell is a holon, as is the cell that is part of an organ, and so on. This hierarchy of relationships from the atom to the organism is known as a holarchy. The concepts of holon and holarchy are fundamental to understanding the healthy function of complex living systems, which requires that each of their whole-parts maintain its own identity and boundaries even as it functions as part of the larger whole."
(The Post-Corporate World by David C. Korten)
Individual holon
Social holon
*Adapted from Wikipedia.
The Three Faces of Spirit

One of the ways to deepen the practice of seeking, receiving, and following divine guidance is to unpack our constructs of the Divine Source.
Integral Theory has a great practice to help open our perceptions of Source. It is called the The Three Faces of Spirit and can be found at:
http://integrallife.com/awaken/spirit/practice-three-faces-spirit
Zones and Integral Methodological Pluralism (IMP)
In addition to the five elements of integral theory, which comprise the basic foundation of the AQAL model, there is an another more advanced aspect that is important to mention. This aspect is less of a new element and more of a complexification of the first one (the quadrants). Each of the perspectives associated with the four quadrants can be studied through two major methodological families, namely from either the inside (i.e., a first-person perspective) or the outside (i.e., a third-person perspective). This results in eight distinct zones of human inquiry and research. These eight zones comprise what integral theory calls integral methodological pluralism (IMP), which includes such approaches as phenomenology (an exploration of first-person subjective realities), ethnomethodology (an exploration of second-person intersubjective realities), and empiricism (an exploration of third-person empirical realities). The above figure includes all eight zones and their respective labels.
Integral methodological pluralism operates according to three principles: inclusion (consult multiple perspectives and methods impartially), enfoldment (prioritize the importance of findings generated from these perspectives), and enactment (recognize that phenomenon are disclosed to subjects through their activity of knowing it). As a result of these commitments, integral theory emphasizes the dynamic quality of realities as being enacted through a subject using a particular method to study an object. That object can be a first-, second-, or third-person reality. For example, we can study first-person psychological realities as an object of investigation just as easily as we can study third-person biological realities.
- Sean Esbjörn-Hargens, Ph.D. (2009). AN OVERVIEW OF INTEGRAL THEORY: An All-Inclusive Framework for the 21st Century. Integral Institute, Resource Paper No. 1, March 2009, pp.16-17.
Integral Theory
"Integral theory is an all-inclusive framework that draws on the key insights of the world’s greatest knowledge traditions. The awareness gained from drawing on all truths and perspectives allows the Integral thinker to bring new depth, clarity and compassion to every level of human endeavor — from unlocking individual potential to finding new approaches to global-scale problems." (From the Integral Institute Website)
Integral Cinema Blog on Integral Life
Hollywood and the Integral Tipping Point
Reflecting on the current state of the industry, it seems to me that the Techno-Economic Base (T-E) of the industry is shifting from level 6 (Green/Pluralistic/Informational) to level 7 (Teal/Integral Systems/Trans-Informational or Virtual). This shift appears to be driven/co-created by a transition from separate/pluralistic media technologies and platforms (i.e.: Movies, TV, Gaming, Web, etc.) to more integrated, cross-media, and virtual technologies and platforms (i.e.: Material delivered/integrated across multiple convergent, immersive, and embedded mediums), represented by a shift from level 6 to level 7 in the Communication/Media (C/M) developmental line. As the nature of the medium is shifting, cinematic media artists are embracing these advances as a means to expand their artistic expression across these multiple platform environments. This in turn is shifting the Artistic/Aesthetic (A/A) line from level 6 to level 7 as well. While these three lines appear to be shifting in tandem, it also appears that the Business/Markets (B/M) line is stuck at level 5 (Orange/Rational), as the industry’s business community frantically tries to apply their old models of finance, distribution, and marketing to the emerging new techno-creative-communication environment (see chart below).
There are indicators of some potential shifts in the Business/Markets (B/M) line, including a major restructuring of Disney’s studio model to meet the changing media environment and the release of James Cameron’s Avatar, which appears to be attempting to cross the integral media threshold by offering content immersion (IMAX 3D), platform convergence (Theatrical/Game simultaneous release), and a foray into virtual aperspectivalism (Character-to-Avatar perspective shifts). It should be interesting to see if these forays will be part of a vertical rather than horizontal change. Either way, I believe the industry is poised at the edge of a tipping point between the relativistic/information age and the approaching integral/virtual age. Only time will tell if the American film industry will cross this threshold through a single major shift, or several smaller transitions, or a combination of both major and minor shifts, or if it will be a turbulent or peaceful transition. Since several members of the industry have already begun downloading the Integral Operating System (IOS) into their consciousness, I think we are in for a wondrous and wild ride.
References
Wilber, K., Pattern, T., Leonard, A., & Morelli, M. (2008). Integral life practice: A 21st century blueprint for physical health, emotional balance, mental clarity, and spiritual awakening. Boston: Shambhala.
American Motion Picture Industry Social Holon Sociograph
C/M = Communication/Media
A/A = Artistic/Aesthetic
B/M = Business/Markets
Types
Types are the variety of consistent styles that arise in various domains and occur irrespective of developmental levels. Types can overlap or be incongruous. As with the other elements, types have expressions in all four quadrants.
In the UL quadrant there are personality types. There are numerous systems that map the number of different personalities, including Keirsey (4 types), Enneagram (9 types), and Myers-Briggs (16 types). In this quadrant there are also the gender types of masculine and feminine. In general, individuals have access to both masculine and feminine qualities and thus tend to have a unique combination of traits associated with each type. In the UR quadrant there are blood types (A, B, AB, O) and William Sheldon’s well-known body types (ectomorph, endomorph, mesomorph). In the LR quadrant there are ecological biome types (e.g., steppe, tundra, islands) and governmental regime types (e.g., communist, democracy, dictatorship, monarchy, republic). In the LL quadrant there are types of religious systems (e.g., monotheism, polytheism, pantheism) and different types of kinship systems (e.g., Eskimo, Hawaiian, Iroquois, Omaha, Sudanese).
- Sean Esbjörn-Hargens, Ph.D. (2009). AN OVERVIEW OF INTEGRAL THEORY: An All-Inclusive Framework for the 21st Century. Integral Institute, Resource Paper No. 1, March 2009, pp.15.
States
In addition to levels and lines there are also various kinds of states associated with each quadrant. States are temporary occurrences of aspects of reality (lasting anywhere from a few seconds to days, and in some cases even months or years). They also tend to be incompatible with each other. For example, you cannot be drunk and sober at the same time, a town cannot experience a blizzard and a heat wave on the same day. Above are a few examples of the kinds of states associated with each quadrant.
- Sean Esbjörn-Hargens, Ph.D. (2009). AN OVERVIEW OF INTEGRAL THEORY: An All-Inclusive Framework for the 21st Century. Integral Institute, Resource Paper No. 1, March 2009, pp.13.
Levels and Lines
LEVELS
Within each of the four quadrants there are levels of development. Within the interior, Left-Hand quadrants there are levels of depth and within the exterior, Right-Hand quadrants there are levels of complexity. The levels within each quadrant are best understood as probability waves that represent the dynamic nature of reality and the ways different realities show up under certain conditions.
Additionally, each quadrant’s levels are correlated with levels in the other quadrants. For example, a goal-driven executive (UL) who has high blood pressure (UR) will most likely be found in a scientific-rational culture or subculture (LL), which usually occurs in industrial corporate organizations (LR). In this example, all of these aspects of the situation are occurring at the same level of complexity and depth within their respective quadrant and are therefore correlated at level five in figure above. The inclusion of levels is important because they allow us to appreciate and better interface with the realities associated with each quadrant. Each quadrant serves as a map of different terrains of reality. The levels within each quadrant represent the topographical contour-lines of that terrain. This helps us to identify the unique features of that particular landscape, which enables us to travel through it more successfully and enjoy the amazing vistas along the way.
LINES
Lines of development are another way to describe the distinct capacities that develop through levels in each aspect of reality as represented by the quadrants. So if levels are contour-lines on a hiking map for reality, then lines of development represent the various trails you can take to transverse the vast wilderness of human potential. For example, in the individual-interior quadrant of experience, the lines that develop include, but are not limited to, cognitive, emotional, interpersonal, and moral capacities. These capacities are often thought of as the multiple intelligences that each person has. The idea being that each of us is more developed in some areas than others. Integral theory uses a psychograph (below) to depict an individual’s unique assortment of development in various individual lines.
Similarly, a sociograph is used to represent the various lines of development within a family, group, culture, or society (Below).
The kinds of lines found in cultures include things like kinesthetic capacities, interpersonal maturity (e.g., absence of slaves, women’s rights, civil liberties), artistic expression (e.g., forms of music, government funding for the arts), cognitive or technological capacities, physical longevity (e.g., healthcare systems, diet), and polyphasic maturity. Polyphasic refers to a culture’s general access to different states of consciousness. For example, many indigenous cultures embrace access to and cultivation of different kinds of states of awareness while rational Western societies tend to emphasize rational waking consciousness at the exclusion of other modes of experiencing reality.
Here are some of the lines present in the four quadrants:
- Sean Esbjörn-Hargens, Ph.D. (2009). AN OVERVIEW OF INTEGRAL THEORY: An All-Inclusive Framework for the 21st Century. Integral Institute, Resource Paper No. 1, March 2009, pp.7-11.
Tetra-Evolution
The four quadrants are: Self (subjective being); Culture (intersubjective being); world (objective being); and systems (interobjective being). Or I-WE-IT-ITS. Or Intentional, cultural, behavioral, social.
So individual and collective subjective and objective being co-evolves or tetra-evolves. No aspect of being is isolated and alone, all four aspects of being tetra-mesh, co-influences and co-evolving the other.
(Adapted From Integral Wiki)
Star Wars and the Tetra-Evolution of American Cinema
During my studies into the application of Integral Theory to cinematic media, I attempted to look at an evolutionary or unfolding display moment in Hollywood filmmaking history through the lens of the three Integral Methodological Pluralism (IMP) principles of Nonexclusion, Unfoldment, and Enactment. The evolutionary moment in Hollywood filmmaking history I chose was the making of the first Star Wars (1977). A film that, according to most members of the various Hollywood knowledge communities, revolutionized the creative, technical, business, and critical evaluation aspects of the industry.
These areas of advancement represents the four general knowledge communities within the world of Hollywood movie making, each with their own, often conflicting, paradigms/practices/injunctions and constructs of what makes a “good” movie. There is the Cinematic Artists Community, which tends to view the goodness or success of the cinematic work by how much of the artist’s subjective vision (UL) is translated onto the screen. There is the Cinematic Technicians Community, which evaluates the degree of technical/material/objective (UR) quality of the cinematic work. There is the Cinematic Business Community, which appraises the success of the cinematic work by its market reach and profitability within the economic system (LR). Finally, there is the Cinematic Analytical Community (Critics, Historians, Theorists), which evaluates the quality of the cinematic work by the contextual effectiveness of its cinematic language (LL).
Conflicts often arise between these communities, and their seemingly contrary social practices/injunctions and the constructs generated by them. In the case of the first Star Wars (1977), the Cinematic Business Community (every studio) turned down the script at least once, even though many of the executives personally loved it (UL). The reasoning behind their choice was that their marketing models (LR) clearly showed that a science fiction film could not be profitable. What they failed to see was that George Lucas had crafted a cinematic vision that would ultimately transform the paradigms and constructs of all four knowledge communities (see below).
Finally, one of the executives at 20th Century Fox, Alan Ladd, Jr., was able to join Lucas in ENACTING a different world by seeing the other dimensions of Lucas’ work (taking a leap of NONEXCLUSION), and by heroically putting his job on the line for the script (George Lucas, personal communication, 1978). In the end, the film shattered box office records, transformed Hollywood’s marketing models; saved Fox from bankruptcy, and gave Ladd and Lucas their own companies (LR). It created a new genre (trans-genre) within the cinematic lexicon (LL) by including many different genres (Science Fiction, Westerns, War Movies, Mythical Adventures, etc.) into a cohesive blend that transcended all of them (UNFOLDMENT). Stars Wars also helped usher in the return of mythology to American cinema and American culture (LL) by blending mythological archetypes with modern and postmodern story and thematic elements. Lucas and his technical team also managed to advance cinematic technology (UR), making it easier to translate the creative visions of cinematic artists (UL). The effect of Star Wars’ genre hybridization, techno-creative advancements, and rebirthing of mythic cinema on the cinematic audience was something the traditional business and marketing models could not prehend (LR).
For additional reflections on the elements and conditions which made Star Wars such a unique and profound phenomenon, see my previous post and comments: My Cinematic Structuralism Emancipation at Integral Life.
*Previously published at Integral Life



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