Media Ethics and "The Great Hack" - An Extended Movie-of-the-Month Exploration

Brittany Kaiser in The Great Hack (2019)

We are extending our exploration of "The Great Hack" into this month while we await news about a potential live discussion with the filmmakers. In the meantime we thought we would explore the ethics of media, with particular questions around the issues brought up in this movie and the ethics of conscious media in general, starting with the question: Where is the line for conscious attempts to use media to change people’s minds?

Some people believe that even if you are trying to have a positive impact on your audience, any deliberate attempt to manipulate people’s consciousness is an unethical invasion of privacy.

On the other hand, most artists working in most arts specifically intend to have an impact on their audience.

Many of us in conscious media are attempting to raise peoples consciousness itself, or to raise awareness around certain issues or ideas.

Some of us, myself included, feel called to use the power of media as a force for good, to counter those who are using media in such unscrupulous ways as trying to convince people not to vote, to fan the flames of hatred and division, to deliberately misinform for political ends, or to suppress knowledge or action on global-scale dangers for the sake of short-term financial interests.

The big data driven propaganda machines The Great Hack spotlights are a clear and present danger to democracy itself, and emerging media technologies like “deepfake” videos can accurately create a false visual record of any person saying or doing things they never said or did. We are indeed entering a new frontier.

A war is already being waged for control of our consciousness and behavior, as evidenced in this movie, and the technologies being weaponized against us are evolving rapidly.

How do we combat this...without crossing the line ourselves? The Great Hack eloquently explores the awakening of whistleblower Brittany Kaiser's awareness of having crossed her own ethical boundaries without realizing it. It raises the question: How do we keep awake, aware and ethically grounded in a world of so many blurred lines?

Join our discussion at:

If you have not already joined our free Conscious Movie-of-the-Month Group/Club, you can still join us anytime by signing up for a free membership at the Conscious Good Creators Network at:

Conscious Good Creators Network presents the Conscious Movie-of-the-Month Club with Integral Cinema Project Founder and Executive Director Mark Allan Kaplan, Ph.D., for anyone who wants to use media to raise individual and collective consciousness.

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